Glossary
AEO (Answer Engine Optimization)
AEO refers to optimizing content so it can be extracted and presented as a direct answer. The term was originally used for featured snippets and voice-assistant answers, and is now used almost interchangeably with GEO for generative AI answer engines. Where the industry does distinguish them, AEO is sometimes framed as the broader practice of answer-format optimization, while GEO specifically targets generative AI systems, though this boundary isn't consistently applied.
Why it matters for hotels
In practice, a hotel optimizing for AEO and GEO is doing the same work: making facts (room count, amenities, policies, location) clear, structured, and consistent enough that an AI system can extract and state them confidently and correctly.
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